A certified Google Digital Marketing and E-commerce Professional knows that every phase of the funnel must have at least one marketing tactic. Let us use Awareness phase as an example – a marketing tactic you can do is write a blog post weekly so that you will be discovered by new customers when they are searching for your solution online. Another Awareness phase marketing tactic is publishing an engaging reel weekly to reach new audiences. You can also run ad campaigns to get discovered by clients. There are many tactic options for each phase of the Digital Marketing Funnel. It is recommended to have at least a tactic for each phase. The more digital marketing tactics you have, the better you close more deals. The Digital Marketing Funnel helps you visualize and assign marketing tactics to each phase.